With Light Peak blitz happening anytime next year, Asustek's wholly-subsidiary ASMedia is going all out to push USB 3.0 to mainstream by offering per chip pricing below $3. This move will compete with NEC's $6. (NEC was making a killing at $9 per unit between 2H 2009 and 1H 2010.) Asustek has already transferred all orders to ASMedia, followed by MSI, Gigabyte and Elitegroup within the year. Backed by all these Taiwanese motherboard manufacturers, ASMedia is expected to hit the 10 million USB 3.0 chip milestone in 2010.
Granted, this still may not be enough since chipset integration by Intel would make USB 3.0 free for everyone, yet the silicon shipment number alone may just create more incentive for peripheral makers to jump onto the SuperSpeed bandwagon. Besides NEC and Asustek, Texas Instrument, VIA and even Intel have planned to start mass shipment of USB 3.0 hosts beginning Q3 2010.
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